Many companies, not least tech start-ups, small and medium sized enterprises (SMEs), but even niche product departments in larger organizations face a need to strengthen their business development of their core products. Increasing globalization, shift of purchasing power to emerging markets, and a general ambition of growing business urges more focus on business development.
 
The business development may include strengthening ties with existing clients, find new ways to reach existing markets, cultivate customer in other sectors or markets, identify new business opportunities, e.g. emerging markets, and establish new partnerships with other businesses. It may also include identifying new products or services to better meet the needs of existing markets.

A next step may be to prioritize the identified new business opportunities, e.g. based on estimating the potential returns on each of the new opportunities, balanced against the costs to exploit the opportunities. Finally, engage in bringing the new business strategies to fruition, typically in close liaison with marketing and sales.

Chamaj Consult can assist in setting up new business development strategies through sparring with the customer in close dialogue with customer, based on understanding the strategy of the customer, how the company compares to its competitors, and what the perception is of the company and its products in the market, etc. Chamaj Consult can also engage in other parts of the business development.

Our staff has a proven track record of identifying new business opportunities and in exploiting such opportunities to bring more revenue. The strategies have been implemented successfully in markets like Europe and the USA, as well as in emerging markets, e.g. Mexico, Taiwan, China, Thailand, Singapore, etc.